Wyman’s

Where other food brands see challenges in the changes taking place in our consumption habits, Wyman’s sees opportunities. Leveraging existing research, it was critical to “close the fruit gap” and explain the nutritional value of fruit.

A huge task summed up in a simple new positioning – Help the world eat more fruit – that came to life in a vibrant new website that practically smells of Maine’s blueberry barrens and multi-fruit smoothies.

Brand Positioning
Website
Graphics Standards Manual

Insight

Wyman’s needed a new website that immediately engaged with consumers, giving them a platform to educate on why fruit, why frozen, and why Wyman’s. Through captivating visuals and bite-sized content, Wyman’s can now confidently spread their mission of helping the world eat more fruit.

Next Project

Blue Harbor

Wyman’s

Where other food brands see challenges in the changes taking place in our consumption habits, Wyman’s sees opportunities. Leveraging existing research, it was critical to “close the fruit gap” and explain the nutritional value of fruit.

A huge task summed up in a simple new positioning – Help the world eat more fruit – that came to life in a vibrant new website that practically smells of Maine’s blueberry barrens and multi-fruit smoothies.

Brand Positioning
Website
Graphics Standards Manual

Insight

Where other food brands see challenges in the changes taking place in our consumption habits, Wyman’s sees opportunities. Leveraging existing research, it was critical to “close the fruit gap” and explain the nutritional value of fruit.

Next Project

Blue Harbor