TRUE NORTH SALMON CO.

Quick, name a Maine seafood? You said Maine Lobster, right? What else? We knew there was an opportunity to introduce the next iconic Maine seafood to the world.

Over 90% of U.S. seafood is imported. In our minds there were just not enough local heroes in the marketplace. We remedied that. Say hello to the Maine Salmon.

Print
Online
In-Store
Radio
Branding

“Working with GM helped Cooke Aquaculture discover the power of brand. Their consumer-forward strategy increased both price and volume in the seafood case by as much as 25% on a sustained basis. We learned when consumers ask for our salmon by name, they’re willing to pay more and know which brand meets their needs best.”

– Andrew Lively, True North Seafood

The Results

Since the introduction of their new branding campaign True North has been able to sustain a 20% increase in price and a 40% increase in volume.

TRUE NORTH SALMON CO.

Quick, name a Maine seafood? You said Maine Lobster, right? What else? We knew there was an opportunity to introduce the next iconic Maine seafood to the world.

Over 90% of U.S. seafood is imported. In our minds there were just not enough local heroes in the marketplace. We remedied that. Say hello to the Maine Salmon.

Print
Online
In-Store
Radio
Branding

“Working with GM helped Cooke Aquaculture discover the power of brand. Their consumer-forward strategy increased both price and volume in the seafood case by as much as 25% on a sustained basis. We learned when consumers ask for our salmon by name, they’re willing to pay more and know which brand meets their needs best.”

– Andrew Lively, True North Seafood

The Results

Since the introduction of their new branding campaign True North has been able to sustain a 20% increase in price and a 40% increase in volume.