Heluva Good! at NASCAR

With a name like Heluva Good! Dips, we knew we weren’t going to be hobnobbing with the jetset. So we headed to the heart of Dixie for some true brand love.

Dip is spontaneous. It isn’t for the faint of heart. It’s for the those willing to dive in and risk brushes with double dippers. We knew we had our partner. NASCAR fans!

Experiential
Sponsorship
Print
Online
Website
In-Store

The Results

Delivered almost 1 million samples, delivered coupons at the track that redeemed at three times the industry average, increased web traffic by 300%.

Next Project

Bristol Seafood

Heluva Good! at NASCAR

With a name like Heluva Good! Dips, we knew we weren’t going to be hobnobbing with the jetset. So we headed to the heart of Dixie for some true brand love.

Dip is spontaneous. It isn’t for the faint of heart. It’s for the those willing to dive in and risk brushes with double dippers. We knew we had our partner. NASCAR fans!

Experiential
Sponsorship
Print
Online
Website
In-Store

Next Project

Bristol Seafood