Blue Harbor Fish Co. New England Harbor Tour
Turns out tuna isn’t tuna, and that different tuna products not only look and taste different, but also appeal to people who want different things from the products they’re consuming. Many people want a clean, sustainable tuna that looks and tastes great.
We created a whole new category for the brand – “Clean Cut Tuna” – as a way of demonstrating the clear difference between Blue Harbor Tuna and other brands. And we introduced it to consumers via a real-life fishmonger on a Harbor Tour of New England.
Creating the Buzz
We are leveraging our internal production company for this project. Building efficiencies that allow for extended reach to deliver content across a variety of channels with a limited paid buy. From a PR perspective, we are partnering with StarKist’s® internal team to further build and promote the story around our fishmonger. Both in-person and within social channels, to extend and give further credibility to the brand.